Visit the team socials below:
Mission:
FRUCD's current brand still utilizes assets made over 10 years ago - recently, the desire to refresh the identity of the team has grown stronger. Alongside my co-lead, Ysak Ordonez, and our design team, we'll create a new identity with the fingerprint of the old one, but refresh the look and feel of the team to match the standards of modern motorsport organizations.
FRUCD's current brand still utilizes assets made over 10 years ago - recently, the desire to refresh the identity of the team has grown stronger. Alongside my co-lead, Ysak Ordonez, and our design team, we'll create a new identity with the fingerprint of the old one, but refresh the look and feel of the team to match the standards of modern motorsport organizations.
FE11 Car Reveal:
FE11's reveal reel represents the first true "production" in FRUCD history. I had the honor of prepping and planning the entire project from start to finish, and I'm incredibly proud of what we were able to accomplish in what would typically be an extremely accelerated timeframe. FE11's reel serves as a good test project for future years and we'll be improving upon our craft going into FE12's reel production.
FE11's reveal reel represents the first true "production" in FRUCD history. I had the honor of prepping and planning the entire project from start to finish, and I'm incredibly proud of what we were able to accomplish in what would typically be an extremely accelerated timeframe. FE11's reel serves as a good test project for future years and we'll be improving upon our craft going into FE12's reel production.
FE11's full launch reel
Instagram teaser version of the reel
The Future of FRUCD:
As the rebrand slowly rolls out, this page will be updated with more information about my work on this project. I'm incredibly excited to show you what our design team has been developing in the past few months. We hope to have FRUCD's new brand finished and rolled out by Fall Quarter of 2024.
As the rebrand slowly rolls out, this page will be updated with more information about my work on this project. I'm incredibly excited to show you what our design team has been developing in the past few months. We hope to have FRUCD's new brand finished and rolled out by Fall Quarter of 2024.