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Mission:
FRUCD's current brand still utilizes assets made over 10 years ago - recently, the desire to refresh the identity of the team has grown stronger. Alongside my co-lead, Ysak Ordonez, and our design team, we'll create a new identity with the fingerprint of the old one, but refresh the look and feel of the team to match the standards of modern motorsport organizations.
FRUCD's current brand still utilizes assets made over 10 years ago - recently, the desire to refresh the identity of the team has grown stronger. Alongside my co-lead, Ysak Ordonez, and our design team, we'll create a new identity with the fingerprint of the old one, but refresh the look and feel of the team to match the standards of modern motorsport organizations.
FE11 Car Reveal:
FE11's reveal reel represents the first true "production" in FRUCD history. I had the honor of prepping and planning the entire project from start to finish, and I'm incredibly proud of what we were able to accomplish in what would typically be an extremely accelerated timeframe. FE11's reel serves as a good test project for future years and we'll be improving upon our craft going into FE12's reel production.
FE11's reveal reel represents the first true "production" in FRUCD history. I had the honor of prepping and planning the entire project from start to finish, and I'm incredibly proud of what we were able to accomplish in what would typically be an extremely accelerated timeframe. FE11's reel serves as a good test project for future years and we'll be improving upon our craft going into FE12's reel production.
FE11's full launch reel
2024-2025: The Rollout
In the Fall of 2024, the design team received official team approval to roll out the new FRUCD brand, so a number of promotional graphics were made along with the full Graphics Standards Manual, which would outline everything needed for a successful and sustainable design team.
In the Fall of 2024, the design team received official team approval to roll out the new FRUCD brand, so a number of promotional graphics were made along with the full Graphics Standards Manual, which would outline everything needed for a successful and sustainable design team.
